Project Details

Client: Hulu

Date: February 9, 2017

In promotion of the season 2 premiere of their original series “The Awesomes,” Hulu tapped our WhiteWalls team, along with The Visionary Group, to create a stunt activation at Comic Con. We designed, built, and fabricated “The Awesomes” Superhero Auditions at the Hulu/Xbox convention center space. We created an aesthetic suited for superheroes by utilizing bright, eye-catching colors, wall flats wrapped in vinyl, and by creating a 40’ x 15’ x 12’ custom booth with a separate taping area.
The activation featured branded audition booths, personalized superhero capes, and previews of the upcoming season of “The Awesomes” aired over Xbox systems. Approximately 2,000 guests (including show creator Seth Meyers) attended the activation, nearly 1,000 superhero auditions were taped, and nearly 500 auditions were shared via social media.

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