SAMSUNG MALL TOUR

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Project Details

Client: PMK•BNC

Date: November 13, 2016

Our team at White Walls worked with The Visionary Group and our client PMK•BNC to design, build, and fabricate a multi-location holiday pop-up event, showcasing the Samsung ecosystem and highlighting their Blue Box product packaging. We covered 10 mall locations in 14 days, working day and night to get these 20 x 20 spaces properly set up for the holiday rush. We created ecosystem display kiosks to be exhibited in the middle of each pop-up location, featuring TVs on either side of the unit and a bar with devices displayed upon it. We also created retail-style front counter displays featuring all the latest and greatest in Samsung technology.
We fabricated 360 photo booths, and we set up Matrix TV walls in multiple locations, which featured 9 fully adjustable TVs that fit together to make one seamless image. To bring the client’s desired aesthetic to life, we used ColorCore white laminate and walnut, push-through acrylic signage, inset clear acrylic windows for viewing technology, and skylights with inset LEDs. The multi-location event was successfully executed and well received by our client and consumers despite extreme time restraints.

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