Client: Creative Uprising / Puma
Date: November 4, 2016
Our team at White Walls were tasked by our client Creative Uprising to design, build, and fabricate Puma's Infinity Room at ComplexCon, based on Yayoi Kusama’s Infinity mirrored room featured at The Broad in Los Angeles. Within a 12’ x 12’ x 12’ enclosed room, we achieved our client’s desired aesthetic, utilizing CNC machined mirror acrylic panels that fully skinned the interior, a matte black laminate exterior with CNC routed LED Puma signage above front entry, and a custom-made shoe display tower that sat inside the room, which featured LED monitors embedded on all sides, displaying looped Puma content.
The room featured a photo booth, which captured consumers interacting with the shoe display tower. The installation was successfully executed, and it received coverage from Complex’s online media publication.